Founded by the pet experts at Chewy, Frisco is for people who live and love to make their pets happy.

The brand is obsessed with helping your furry, feathery, scaly and everything-in-between family live their best lives through thoughtfully designed pet products that take you from tug-of-war to bath time, training to catnapping.

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In 2023, our team was tasked to create a new and improved set of brand guidelines that outlined a refreshed look, feel & tone for one of Chewy's favorite sub brands. The brand direction really honed in on the "big joy" received in those "little moments" with your pet. We wanted to keep that Frisco fun look and feel, but dialing it back just a little to really let Frisco's large selection of top products shine.

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After setting the standard for the brand via color, logo, and overall identity, we continued to develop the overall visual style and how it would translate through web, photography, and packaging.