top of page
Mandalorian-Chewy-Tile-Long.jpg

Effective art direction is about more than just aesthetics; it's about conveying a message, invoking emotion, and leaving a lasting impression.
In this campaign, my focus was capturing the alien world of the Mandalorian and bringing it to our furry friends here at Chewy.

605022_Mandalorian_011023_JM_402.jpg
605022_Mandalorian_011023_JM_1631.jpg
605022_Mandalorian_011023_JM_739.jpg

I wanted this campaign to really grasp onto the hype and vibe of the show. As an avid Star Wars Universe enjoyer, I did my best to really make sure customers would be transported into the world of the Mandalorian through the use of arid, off-world environments - Similar to the look and feel to the planet Arvala-7.

605022_Mandalorian_011023_JM_3494.jpg
605022_Mandalorian_011023_JM_2261.jpg
605022_Mandalorian_011023_JM_3004.jpg

Credits:
CHEWY
HILLARY CIANCIOSI
& THE CHEWY STUDIO TEAM

bottom of page