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Initially created in 2021, this campaign's goal was to advertise Chewy's partnership with the Walt Disney Company. A wide variety of Disney, Pixar, Marvel, and Star Wars-themed products were launched exclusively on Chewy.com.


Thereafter a new, updated campaign would relaunch every quarter, highlighting new products as well as top performers.
Each quarter was a challenge to create a brand new campaign, while still adhering to the foundation planted in the first launch in 2021.

PHOTO ART DIRECTION

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APPLICATION

The overall concept was to highlight the playfulness of each franchise, while also bringing in that Disney magic we've come to enjoy from the shows, comics, and films.

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SITE APPLICATION

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Live Site

SUMMER CAMPAIGN

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HOLIDAY CAMPAIGN

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Credits:
CHEWY
HILLARY CIANCIOSI, TAYLOR BUCKHOLZ, CHRIS PIERETTI, MELISSA MIPS-MEGUNO, JORGE SANCHES, MIMI HEPINSTALL,
& THE CHEWY STUDIO TEAM

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